Creating a website blueprint before you register your domain name is something that most people overlook (but shouldn’t).
Any good business should have a plan in place, and this is a major part of that plan. So what exactly is a website blueprint? It’s the well planned design of your future website.
Here is an example of what a basic blueprint might look like:
This might not make sense yet, but it will.
Before Getting Started
I’m assuming that you have already found your primary keyword for your website. If not, I would suggest reading these two articles first:
Once you’re done, come back here.
How to Identify Winning Keywords
It’s now time to find those keywords that will work with our main site concept or primary keyword phrase.
I put together a separate article about finding the right keywords for your niche. This is a vital part of building a solid blueprint, so take your time with it. You may choose to do this over the course of several days. What’s important is that you get it right, because this is the foundation of your website.
Read how to do this here and then come back:
Whew! I know that was a lot of work, but now you have hundreds of fantastic keywords to build your website with.
Grouping Your Keywords
Now that we have all of these wonderful keywords, we want to break them down into groups. Here is an example on a project focused on runners:
As you can see in the image above, there are several groups of keyword phrases. The home page links to each Tier 2 page, which then links to other related Tier 3 articles.
As an example, one of the groups included the following keyword phrases:
- Training for a Marathon
- Preparing for the Boston Marathon
- Top 10 Marathons in the US
- Health Risks of Running a Marathon
The phrase, “Training for a Marathon” seemed to encompass the group well, so I made that my Tier 2 keyword phrase. I will then link from my Tier 2 page to the rest of the articles, which are Tier 3. In some cases, you may find that a Tier 3 has enough depth to offer Tier 4 links as well. This is fine if it makes sense to do so.
Website Blueprint Template
I made a basic website blueprint template that you can download (you’ll need Microsoft Word):
With this template, you’re going to build out your site using the grouped keywords that you’ve identified. Once you’re done, you will have a solid website blueprint in place and can start thinking about securing a domain name.
If you don’t have enough keyword phrases to build this template out, you may need to find additional keywords or consider a different niche altogether.
Time to Take Action!
You should now have a clear understanding of the following:
- The importance of building out a plan before actually registering a domain.
- How to find winning keywords that will give you an edge over your competitors.
- How to group keywords into different tiers.
- How to use a website blueprint template to put everything together.
If there’s something you’re not completely sure about, go back and read about it. Otherwise, you’re ready to take action:
Good luck! Be sure to take your time with this. A solid foundation is vital to your success with online marketing.